Marketing and Customer - 1096 Words

Megan Sedlacek Marketing Unit 4 Assignment 1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation. * Substantiality: Is the kids’ group large enough to warrant developing and maintaining a special marketing mix? I think so. However, there is a challenge finding the right size or balance. If the kids’ group is too large in one region, there is a risk of diluting effectiveness, and if the group becomes too small, the company will lose the benefits of economies of scale. There are often very large customers that provide a large portion†¦show more content†¦Based on segments, customer centric offerings are to be offered. Each customer has their own liking and disliking as well as proper planning. The right time to offer also plays an important role. This will avoid unnecessary mailers/calls to be ma de. Customers normally tend to ignore mass mailers and emails which are sent on regular intervals as they feel that they are junk mail. It is also important to determine the best channel of communication the customer is most likely to respond to. Valuable resources and time is saved and also frees marketing resources to concentrate on other customer and plan for newer programs. Overall, we can work with our customers on helping us improve our customer service and provide the quality service that the customers deserve. It is in this endeavor to have a sustaining model to keep the customer engaged throughout their relationship with the bank for growth and profits in the long run. 2. You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from one-to-one marketing. The company is more likely to attract customers by offering discounted items which are automatically selected to appeal to the individual recipie nt. Once clientele is received, the personalization of offerings can be based solely upon individual purchasing records because of the simplified and repetitive nature of their business. ByShow MoreRelatedMarketing and Customer3113 Words   |  13 Pages1. Define marketing and discuss how it is more than just â€Å"telling and selling.† Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence, marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today, marketing must be understoodRead MoreMarketing And Customer Value And Marketing1556 Words   |  7 Pagesessay are to emphasis on the importance of marketing to company, explanation of the concept of customer value and how the connection of customer value and marketing is adopt by the company. In particular this essay will focus on the example of the new Fitbit Alta, an activity tracker wristband than released in March 2016. The discussion of the concept of marketing and customer value will contain discussions in relation to the presumption that marketing is an ongoing process of facilitating informationRead MoreMarketing Of Marketing And Customer Value1473 Words   |  6 Pagesbecomes important. Under this situation, the marketing plays an important role in leading the companies to correct and effective pathways. In the following part, the concept of the marketing and customer value will be explained in detail and how the relationship between them works. The importance of marketing Marketing is often defined as a series of processes for establishing, communicating and attributing value to customers and for managing customer relationships in order to benefit the organisationRead MoreMarketing : Marketing And Customer Satisfaction1980 Words   |  8 PagesBasically, marketing is a commercial connection between companies and customers that aims to engage customers and to manage the superior profitable customer relationship. The American Marketing Association (2013) defined that marketing is a set of activities of communication, distribution and exchange for creating the value for customers and society at a large scale. Like the majority of consumer markets, the automobile market has faced to the challenge of products’ overcapacity over the past decadeRead MoreCustomer Marketing Essay1235 Words   |  5 PagesYou’re getting quality traffic to your ecommerce store. Now what? As a small business owner, you’re tasked with turning those visitors into customers. It’s up to you to woo consumers into purchasing your latest items. While it may sound difficult, don’t panic. Matt Ackerson, founder of AutoGrow, offers sage advice: â€Å"Once you understand that traffic is just like energy or water and you just need to create pathways to direct it where you want it to go, the rest is easy. Don’t make the mistakeRead MoreCustomer Value Marketing1775 Words   |  8 Pagesbased on the study of â€Å"Customer Value Marketing† starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the lastRead MoreMarketing and Customer Orientation1614 Words   |  7 Pagesterm â€Å"customer orientation† for an organisation in the context of the marketing mix. Please discuss two elements of the marketing mix and illustrate your answer with examples of products or brands of your choice. This essay is for discussing customer orientation and analysis how customer orientation works. During this essay, I will show you what is customer orientation and compare it with other different orientations. In addition, I will talk about marketing mixRead MoreMarketing Concept Of Customer Generating Marketing994 Words   |  4 PagesCustomer generating marketing has become very popular nowadays given the explosion in digital and social media. Engaging customers on a more personal interactive level is key to your bottom line. The marketing concept suggests that company strategies should revolve around creating customer value by engaging customers and building profitable relationships. In order for your company to be successful, all members of the company must participate in marketing, not just the marketing department. They mustRead MoreCustomer Value Marketing1775 Words   |  8 Pagesbased on the study of â€Å"Customer Value Marketing† starts with introduction section. W e have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the lastRead MoreCustomer Relationship Marketing1911 Words   |  8 PagesDelivering Customer Value – Customer Relationship Marketing Introduction In the past few decades Customer relationship was none existence with business organization making no effort to build relationships with its customers. But since then strong competition has forced business to form long lasting relationships with its customers, if it needs to stay in business. The term Customer Relationship Marketing first emerged during the 1990’s. It was made possible due to the advancement in IT and

A Guide to French Reflexive Pronouns

Reflexive pronouns are a special kind of French pronoun which can only be used with pronominal verbs. These verbs need a reflexive pronoun in addition to a subject pronoun because the subject(s) performing the action of the verb are the same as the object(s) being acted upon. These are the French reflexive pronouns:  Ã‚  Ã‚  me / m  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  me, myself  Ã‚  Ã‚  te / t / toi  Ã‚  Ã‚  you, yourself  Ã‚  Ã‚  se / s  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  him(self), her(self), it(self), them(selves)  Ã‚  Ã‚  nous  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  us, ourselves  Ã‚  Ã‚  vous  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  you, yourself, yourselvesMe, te, and se change to m, t, and s, respectively, in front of a vowel or mute H. Te changes to toi in the imperative.Like object pronouns, reflexive pronouns are placed directly in front of the verb in nearly all tenses and moods:* Nous nous parlons. Were talking to each other.Ils ne shabillent pas. They arent getting dressed. *In the imperative, the reflexive pronoun is attached to the end of the verb with a hyphen. Là ¨ve-toi  !  Get up!Aidons-nous. Lets help each other Reflexive pronouns always have to agree with their subjects, in all tenses and moods — including the infinitive and the present participle. Je me là ¨verai.   I will get up.Nous nous sommes couchà ©s. We went to bed.Vas-tu te raser  ?  Are you going to shave?En me levant, jai vu... While getting up, I saw... Be careful not to mix up the third person singular reflexive pronoun se with the direct object le. Se - French Reflexive Pronoun Se, the third person singular and plural reflexive pronoun, is one of the most often misused  French pronouns.  It can only be used in two kinds of constructions:1.  With a  pronominal verb: Elle  se  lave. Shes washing up (shes washing  herself).Ils  se  sont  habillà ©s. They got dressed (they dressed  themselves).Elles  se  parlent. Theyre talking to each other. 2.  In a  passive impersonal construction: Cela  ne  se  dit pas.  That isnt said.Lalcool  ne  se  vend pas  ici. Alcohol isnt sold here. French learners sometimes get confused about whether to use  se  or the direct object  le. They are not interchangeable - compare the following: Elle  se  rase.  - Shes shaving (herself).   Se  is the reflexive pronounElle le  rase.  - Shes shaving it (e.g., the cat).  Le  is the direct objectIl  se  lave.  - Hes washing (himself).  Se  is the  reflexive pronounIl le  lave.  - Hes washing it (e.g., the dog or the knife).  Le  is the direct objectSe  lave-t-il le  visage  ?  - Oui, il  se  le  lave.  - Is he washing his face? Yes, hes washing it.  Se  and  le  work together Note that  se  may be the direct or  indirect object  of a French sentence. Ils  se  voient.  - They see each other.  Se  means each other and is a direct object.Il  se  lave  le visage.  - Hes washing his face. (Literally, Hes washing the face of himself)  Se  means of himself and is an indirect object. (  Visage  is the direct object)

Project Sponsor Interview Essay - 1878 Words

Project Sponsor Interview Sean Smith PM 511 Dale Wilen March 7, 2010 Abstract The internet places vast amounts of information at our fingertips. More and more customers view the website first before they visit a store or make contact with the company. A company’s web page is becoming the face of the corporation in today’s marketplace. The design of that web page can either entice or detract a potential customer from seeking assistance. Web page design companies use project managers to supervise web page construction for corporate and government clients. The success or failure of these pages depends on the use of sound project planning and metrics. Practical use of these metrics will win†¦show more content†¦Starting a project can be intimidating for some managers. It is important that the manager knows how they should start the process. The team usually starts off the project with a â€Å"kickoff meeting.† The team sits down together and starts to plan the schedule and budget. The input from the customer is anal yzed and an overall design sense is mapped out. Project costs are weight and compared to the wants of the customer. His team is usually working on two to three projects at any given time. Some are small and some are large, but each is produced with quality in mind. Your finished project is what the customer sees and critiques. Josh stressed that deadlines can fluctuate. The scope can change if the customer decides to add or subtract requirements for the design. Clients will ask for more or different elements to be added, even during the later stages of the project. Each project has to be looked at in a new light. You cannot treat one client the same as the next. â€Å"We do not produce cookie cutter web applications. Each site or application is tailored to the customer.† He also talked about the budget and the importance of keeping within the guidelines that have been set. When determining the costs of the project, Josh will meet with the team and produce a â€Å" projected cost vs. budget plan.† These estimates are based on how the project will be done, in whatShow MoreRelatedScope Management Plan1122 Words   |  5 PagesDistribution Centre Recruitment Project 27 June 2011 Table of Contents 1.0 Purpose 2 2.0 Scope Management Roles and Responsibilities 2 2.1 Project Sponsor 2 2.2 Project Team 2 2.3 Project Stakeholders 2 3.0 Scope Management Planning 3 4.0 Scope Statement 3 5.0 Scope Control 3 6.0 Scope Verification 3 7.0 Approvals 4 1.0 Purpose The purpose of this Scope Management Plan is to define the scope for the Slow Mail Distribution Centre Recruitment Project. This Scope Management PlanRead MoreProject Management Interview Protocol.1650 Words   |  7 PagesPart I - Project Management Interview Protocol Opening: I wanted to start this interview by thanking you Greg, for taking the time to meet with me today. I understand you are currently employed as a project manager, and since I am interested in this field of work, your willingness to help me understand more about project management is greatly appreciated. Personal Interpretations of Project Management: 1. How would you define project management? (Open-ended) 2. Why did you decided to becomeRead MoreFactors That Affect The Overall Success Of Cloud Computing Essay1247 Words   |  5 Pagesseveral factors that affect the overall success of cloud computing. Customer is considering the migration of some workloads to a cloud provider, and they seek knowledge and experience with assessing the fit and feasibility of these applications. PROJECT GOALS The outcome of this Application assessment TCO is to provide the Customer with a quantified analysis for each identified application to make an informed business decision about the migration of each. A consultant will discover and analyzeRead MoreAlthough Today’S Imaging Technologies Are High Quality1526 Words   |  7 Pagesredundancies that can undermine any organization’s best efforts. It seems that the project had successfully achieved its goals through the DMAIC methodology. However, it was defected in many areas per the 10-point checklist. â€Æ' Evaluation Link to Strategic Imperatives The author emphasized critical-to-quality (CTQ) metrics gathered from the voice of the customer (VOC) information which include stakeholder interviews, exam volume, exam duration and other related matrices. The study has built threeRead MoreTeam Based Organizations And Its Impact On Organizational Performance, Increase Efficiency, And Enhance Customer Satisfaction1449 Words   |  6 Pagesstructure, trust, and sponsors. Shared Leadership Similar to other team-based organizations, the organizational structure is flat and leadership activities are distributed among team members at Gore. Perhaps unlike other organizations, job assignments at Gore are negotiated among cohorts (Hamel, 2010b). Since team members have different levels of expertise that can benefit the group, their role within a team is oftentimes dependent on their expertise concerning a particular project (Paulson, WajdiRead MoreEvaluating The Performance Of A Six Sigma Project1638 Words   |  7 Pagesthe creative technologies. The critique essay aims to evaluate the performances of a six sigma projectï ¼Å'Applying Six Sigma to Improve Diagnostic Imaging, by using the 10-point checklist which was determined by Thomas and Arne. The 10-point checklist is used to evaluate ongoing six sigma project at specific milestones and part of the lesson was learned after project completion then the company can find project failures and drive a sustainable growth bu siness. Summary Although today’s imaging technologiesRead MoreThe Risk Management Plan Is Not Required, When You Want And Neglect Timelines ( P512 )881 Words   |  4 Pagesmentality about military spending is a perfect example of why the sponsor thinks the risk management plan is considered irrelevant. The sponsor does not want their limitations exposed to the Army. He feels that, they would lose the contract if the risks were exposed. I do not agree with this approach. It is extremely unethical and this decision could ruin the future success of your company. What is really disturbing is that the sponsor does not understand the severity of this military contract. AsRead MoreThe CHAOS Manifesto1349 Words   |  6 Pagesglobal project statistics specifically concentrated on the United States and Europe. The report is based on four Standish Services: the CHAOS knowledge center, DARTS (Demand Assessment Requirements Tracking Survey), Executive Sponsor Workshops and Executive Interviews. Al though the manifesto concentrates on statistics primarily whereas, the 2012 report talks about the various success factors of an executive sponsor as leadership plays a crucial role in deciding the success or failure of a project. TheRead MoreNew Leading Edge Technology With The People And Process Steps1699 Words   |  7 PagesLink to Strategic Imperatives This project shows a high link to strategic imperatives. The goal of the project is to align new leading edge technology with the people and process steps involved in administering the tests from those technologies to ensure the patient care output is both safe and cost-effective. This Six Sigma approach focuses mainly on optimizing time and human and equipment resources. With this optimization, they can achieve improved service delivery, reduced costs, and enhancedRead MoreResearch Methodology On Agile Project Management1734 Words   |  7 Pagesquestionnaire and interview questions can be obtained in Appendix. 3.2 Prestudy and Approach ( Literature Review ) The purpose of literature review in this dissertation is to provide knowledge to sponsor on what benefits and possibilities that comes with Agile Project Management. The first source to information is gathered through studying relevant literature review which gives this dissertation further insight of strength and limitation of both traditional and agile project management as well

Police Brutality in Anywhere, USA Essay - 738 Words

After our marching bands performance at a football game was cancelled because of lightning, about six or seven of the band members (including a few student leaders) sat around shooting the breeze, not fighting, not smoking, not drinking, not being loud. An unmarked police car rolled up and our conversation stopped as we turned our attention to him. nbsp; In an acrid and condescending tone, the policeman pointed a finger to the exit of the parking lot and said, Out. nbsp; Okay, just give us a moment to figure out what we can do, we replied. We wondered if Friendlys was still open, and asked the officer, who gave us a cold look. nbsp; You can get out now, or in 20 minutes I can start writing tickets for†¦show more content†¦My friend and I, both student leaders, got out of the car to address the situation. nbsp; The officer, frantic and quite enraged at his own idiocy, pointed a menacing finger at me, Let me see your ID. nbsp; Why do want to see my ID? I asked, because I was the passenger. nbsp; Let me see your ID! he demanded. I asked why again, reminding him that it was a legitimate question. Getting the same non-answer, I started to hand him my license. He all but ripped it from my hand. nbsp; And may I have your name? I asked. He is Detective X. nbsp; A fine representation of the Marching Knights you are! he yelled. I must have missed the meeting that decided nothing cordial will be said by, and no questions will be asked of, an officer of the law. Even though my parents pay him his salary, he is above acting like a decent human being. His last name sounded familiar. I should have known better than to ask if I knew his son. The officers eyes widened and he yelled, You leave my family out of this! I guess that was his way of saying yes. nbsp; As three more police cars showed up, Officer X instructed everyone to go home except for me and my friend. He said he knew everyone had junior licenses and would be out past curfew, when actually the only one who did was rear-ended by a cop, which caused him to stay out way past curfew (nice irony). Officer X also suggested, very rudely, that aShow MoreRelatedThe Epidemic of Police Brutality1046 Words   |  5 Pages Police are abusing their power, of their badge, instead of serve and protect; their ignoring and abusing. Theres been many killings (almost about 5,000 people),abusing, and people being ignored from police, Why? For nearly 50 years, a deadly and effective attack has been orchestrated against local police departments all throughout the United States and most Americans do not even realize it is happening. News people like CNN, CBS, or Fox 4 News sometimes get a scoop of the police beating, butRead MoreThe Relationship Between Politics And Hip Hop Music Essay1570 Words   |  7 Pagesgraffiti writing and break dancing. As this style of music became more established, an evolution began, as sampling technology and drum machines became more affordable and widely available. Although the origins of hip-hop music seem to begin in the USA, over a century before this West African musician told stories rhythmically, accompanied only by drums. Meanwhile in the Caribbean Islands, folk musicians were telling stories in rhyme – both were laying the foundations for modern day American rap musicRead MoreThe Black Panther Party For Self Defense1652 Words   |  7 Pagesorganizing and community based programs . The supplement Ten Point Program of the Black Panther Party included: Freedom, Full Employment, an end to robbery by the capitalists of black community, housing, education, exemption from military service, end to police, freedom for convicted blacks, wanting all people tried in court to be tried by jury of their peer group from black communities, and land, bread, clothing, justice, and peace. The Black Panthers were unmistakable not only by their mission statementRead More Police brutality Essay2105 Words   |  9 Pagesof police brutality across the United States. Thousands of individual complaints about police abuse are reported each year and local authorities pay out millions of dollars to victims in damages after lawsuits. Police officers have beaten and shot unresisting suspects; they have misused batons, chemical sprays, and electro-shock weapons; they have injured or killed people by placing them in dangerous restraint holds. This is the first paragraph of an unprecedented and historic report, USA: RightsRead MoreCode For Accountability For Renegade Police Officers3236 Words   |  13 Pagesfamily can call the police or use other means for protection. But what could a person do, be that man or a woman, if he/she is a victim of crime committed by law enforcement officers? Any resistance will only be met with further escalation of physical and emotional punishment in addition to criminal charges that will surely follow that person in courts. There is no use to cry for help because nobody has the authority to fight police. The channels for accountability for renegade police officers are limitedRead MoreCivil Rights in the USA 1945-1975 Essay3664 Words   |  15 PagesCivil Rights in the USA 1945-1975 1) How did the civil rights movement change between 1945 and 1975? [6] Black Americans had a very tough time, there were lots of things they couldn’t do just because of the colour of their skin. In the southern states of America racism was just an everyday experience for black people. The civil rights movement in the United States was a political, legal, and social struggle that was organized by black Americans with some helpRead MoreCounter Terrorism Laws And Human Rights5263 Words   |  22 Pageswas a signatory or ratifying party, also justified the limitations on governmental powers. However, the contemporary reality of Indian executive governance demonstrates the weaknesses and inadequacies of the treaties and conventions. As a result, police, military and para-military forces continue to violate human rights. This problem underscores the need to develop a culture amongst law enforcement officials that respects human rights as a sine qua non for the preservation of the rule of law. PassingRead MoreThe Process of Developing Policies: The President and Foreign Affairs3359 Words   |  14 Pagesinvolved in determining the course of American foreign policy. The process of developing policies is of great importance to the branches involved because the United states government has the power to influence the lives of many people through the polices. While it’s believed that the president determines foreign policy, it has been said my many scholars who work in the field of constitutional law that Congress is giving a ‘Preeminent role in the formulation of foreign policy’ by the ConstitutionRead MoreAn Analysis and Evaluation of the United Nations Peacekeeping Role in Rwanda2919 Words   |  12 Pages 231 Collective security is the crowning UN Principle. The Charters very first article charges its members in the interests of maintaining international peace and security(Whittaker, 1995). The term Peacekeeping not found anywhere in the UN Charter came into existence in May 1948 when the Security Council decided to establish a field operation to supervise a fragile truce in the first Arab-Israeli war (Wiseman 1985). Today, hundreds of thousands of individualsRead MoreTorture and Custodial Violence in Prisons12554 Words   |  51 Pages Jindal Global Law School, O.P. Jindal Global University, Sonipat, Haryana. Report on - The Custodial Violence and Torture In Prisons: Can it be justified even if done for a greater good? Where to draw the line between the autonomy of the police and the rights of the prisoners ? Basic Structure – * Human Rights- Importance, protection, NHRC’s role, International law,State, District. Why are they important? * What is the root problem? * Definition of Torture/ custodial violence. Is

The Fuel Behind the Rapid Spread of Islam During Free Essays

The religion of Islam is the second largest belief system in the world with over one billion believers. As of 2009, almost one quarter of the world’s population follow after Islam, second only to Christianity. But roughly 15 centuries ago, this was not true at all concerning Islam. We will write a custom essay sample on The Fuel Behind the Rapid Spread of Islam During or any similar topic only for you Order Now The populations that now embrace Islam have roots in a polytheistic society where Islam did not yet exist. Christianity was clearly the dominant religion of that time period and the wide influence of the Byzantine Empire ensured the continued influence of the Church. Some historians have noted that nothing substantial seemed to stand out culturally or militarily concerning the emerging Muslim population when compared with Europe. Simon Barton of the University of Exeter writes in his book review concerning the work, The Great Arab Conquests: How the Spread of Islam Changed the World We Live In: â€Å"Why did Islam prove so conspicuously successful in galvanizing the energies of its adherents? Why was it, given that the Muslims achieved no significant breakthrough in military technology that the well-established great powers with which they came into conflict – notably the Byzantine and Persian empires in the east – or the Visigothic kingdom in the west proved unable to halt their advance? † (Sidelko 2009, 466) The fact that the emerging Muslim society didn’t appear to have an overwhelming advantage in the years leading up to the seventh century growth explosion of Islam begs the very question that Simon Barton just asked. In this paper, I will attempt to discuss some of the conditions that help account for the rapid spread of Islam during the 7th century, such as the political conditions surrounding the Byzantine Empire, conditions surrounding Orthodoxy and Catholicism, and conditions surrounding the introduction of Islam as a religion. From the 6th century leading into the 7th century, the Byzantine Empire became locked in a series of wars with the Persian Empire. These conflicts began around 500 A. D. , and lasted nto the first decades of the 7th century. These disputes brought about a great strain upon resources for both empires. Both lands were diminished and did not have enough time to lick their wounds before raids from Muslim groups started becoming more and more frequent. Although the Byzantine Empire seemed to have some form of victory over the Persian Empire, that notion became meaningless when Persian Empire under the rule of the Sasanian dynasty began to fall to the Arabs raiders who were becoming more organized as time progressed. Eventually, the Persian Empire was completely absorbed– just as the Oxford Islamic Studies Online article states, â€Å"The surprising speed at which the conquests took place can be attributed to the weakness of countries debilitated by long external conflicts (the Sasanian Empire) or by the fragility of internal structure (The Spread of Islam). † The Byzantine Empire lost much of their territory that they had claimed from the Persians. They simply were not ready for a fresh, new challenger after dealing with a century long war. This is one of the conditions that accounts for the rapid growth of Islam. Many Arabs had become fervent followers of Islam at this point and Muslims had gained established, strong leadership which was directing their growing forces despite Mohammad’s death. With the gaining of new territory, the message of Islam would no doubt follow along. Without successes from the likes of Charles Martel, the Byzantine Empire could have ended up like the Persians. Again, the Oxford Islamic Studies Online article writes, â€Å"The eighth century saw further expansions eastwards as far as the river Indus and the Sind region and westwards through northern Africa to Spain and France where the over-stretched army was stopped at the battle of Poitiers by Charles Martel†. (The Spread of Islam) The Byzantine Empire was greatly diminished, but still managed, however, to stay intact enough to prevent total assimilation of the Arab conquest. During the time of the 7th century, Christianity was largely split into two main groups– Orthodoxy and Catholicism. These two counterparts of Christianity often times were at odds because of discrepancies over where the true source of Church authority actually resided within the Byzantine Empire. As a result, Christian fringe groups in countries such as Egypt or Palestine would be easily labeled as heretics and would find themselves disassociated from the Church. When the Arab conquest claimed these lands, they tended to show more tolerance for non Muslims in exchange for good citizenship within he new Islamic environment. Also, Islam was fresh and hadn’t begun to suffer from its own power struggles from within the belief system. As Shenk writes, â€Å"One wonders what parallels to Muslim Spain might be found in the rise of an Islamic presence in the heart of the European Balkans. Bosnia’s capital Sarajevo adds the intrigue of its location along the historic fault line between the two major branches of the Christian heritage in the region, Orthodox and Catholic. In any number of centuries since the arrival of Slavic peoples in migrations dating from the sixth and seventh centuries (C. E. ), recruitment efforts based both in Rome and in Constantinople (Istanbul today) were zealous to secure the allegiance of the newly arriving tribes for their respective church orbits. † (Shenk et al 2006) This tolerance is described as a sort of legacy that some regions of the Muslim world have left behind. Many oppressed throughout history after the seventh century could flee to certain parts of the Muslim world for refuge. Muslims believed in one true God, and they determined that the rule of the land and Islam should be the same– one people, one government, and one religion without any distinctions. This characteristic, along with Muslims early tolerance of fringe Christian groups seems to have given Islam a subtle, but unique advantage over the appeal that Orthodoxy and Catholicism had towards other Christians. As a result of this, Islam was better able to retain more territories and perhaps even convert more people over to their faith. These conditions also help account for the rapid spread of Islam during the 7th century. Paul Sidelko s remarks in his review of Hugh Kennedy’s book, â€Å"Whether it was demographic decline and internal political divisions that sapped the morale of many of Islam’s rivals, or the motivation, leadership and mobility that characterized the Muslim military machine, Kennedy wisely concludes that in the final analysis timing was everything. If Muhammad had been born a generation earlier, it is unlikely that he or his successors would have achieved what they did. (Sidelko 2009, 466) One cannot know for certain what would have happened if Muhammad started spreading Islam a generation earlier. But, I would tend to agree with Sidelko (and Kennedy’s) notion that if Muhammad had lived to spread Islam in 300 A. D. rather than in 500 A. D. , Islam may not have spread so well. Also, nothing really stood out about early Muslim culture or technology during the times leading up to their conquest. â€Å"The main reason the early presence of Muslims is difficult to find in the archaeological record is not because we don’t know where or how to look for it; it is because it isn’t there. Outside of Arabia, Muslims have been a minority of immigrants at first and have tended to assimilate to the local material culture. Local converts to Islam have tended to keep their own material culture. † (Morony 2006, 437) Early Muslims simply didn’t stand out even with the archaeological record. To me, this suggests that Byzantine Empire would have been stronger, and far more equipped to handle a growing adversary who was still a minority if Islam’s rise happened earlier in history. The Persian Empire may not have yielded so readily, perhaps keeping Islam contained even further. And the conditions in Arab society may not have been quite so receptive to Muhammad’s new religion. Muhammad faced opposition for many years before he was successful at gaining any traction for his Islamic teachings among the Arab people. One hundred years earlier may have been even more difficult to do– especially since the Arabs were polytheistic well before Muhammad started to spread Islam. There is also something to be said about how fervent the Muslims became about Islam once it finally started to become popular after Muhammad’s death. The Arabs took with them a fresh faith with a fresh sense of fervency that was not equally matched the war torn Byzantine and Persian Empires. â€Å"For the first five centuries or so since the earliest, and most traumatic, encounter between Christendom and Islam in the second quarter of the seventh century, Christian attitudes to Islam had been compounded of ignorance, misperception, hostility and fear. † (Fletcher et al 2003). Such hostility and fear may not have been aroused by a younger, stronger Byzantine Empire. So then, the mere timing of the introduction of Islam seems to account for why this faith spread so rapidly during the 7th century. When one considers how the present is interwoven with the past, it is amazing to consider how the teachings of one man could spread so quickly across the world hundreds of years ago, and yet still maintain a quarter of the world’s population as followers in present times. It is amazing to think that Islam perhaps wouldn’t be prevalent at all if Muhammad or his successors were born too early or too late for the Muslim message to catch on due to unforeseen cultural influences. What if Muhammad had been born elsewhere? And to think– what if somehow the Byzantine Empire had found a way to better manage their constant fighting with Persia, or if the Catholic Church had exercised more tolerance like the Muslims first did after acquiring new lands that had a noticeable Christian population? A change in these factors could have certainly changed the course of history. But as things are, these conditions of the past are the reasons why Islam spread so rapidly centuries again, and is still one of the largest religions in the world today. How to cite The Fuel Behind the Rapid Spread of Islam During, Essay examples

Increased Employment In The Australian Tourism Sector

Question: Discuss about the Increased Employment In The Australian Tourism Sector. Answer: Introduction: The chosen topic of the current research proposal is Increased employment in the Australian tourism sector. The project covers the growth ratio and its projections regarding the jobs in the Australian tourism industry. In the projection period of 2011-12 and 2029-30, the data states that the tourism employment grows at an average annual rate of more than 1.5% (www.tra.gov.au, 2016). The government report Tourism Employment in Australia shows that Australias overall labour supply would grow by 1.04% with a population increment of 1.27%. Weaverand and Lawton (2006) also stated that a few states such as ACT and Victoria project a faster employment rate as compared to the other regions. The national data also show that the Australian tourism employment is going to grow in parallel with the overall work unit of Australia. However, the growth scenario is projected to be negative in some states as well. A mixture of positive and adverse impact on the tourism growth could be found by analysing the current proposal. Thus, the current proposal could help the tourism agencies assessing the employment growth potential in the Australian tourism sector. The current proposal would cover a brief literature review, research questions, hypothesis, operational definitions and other measurements. Also, a methodological review would be done, followed by describing the expected outcomes and a concluding remark of the study. Literature review: The majority of the tourism growth would be observed in the ACT state in the professional designation by 152.8%, followed by the region Victoria which is 143.6% (www.tra.gov.au, 2016). It is a proven fact that tourism graduates working in the tourism are attaining higher career growth as compared to the students working on the different domains. This situation is similar to other countries such as Portugal, Asia, China, etc., as well. Supporting to this fact, Costa et al. (2013) stated that tourism graduates employed outside the tourism sector are facing poorer working situations compared to those graduates employed within the same industry. It has been speculated that the tourism employment grows at an average annual rate of 1.4%. In terms of the full-time equivalent (FTE) jobs, the FTE tourism jobs have increased at an average rate of 1.4% per annum. As per the opinion of Hawkins (2015), the aggregate tourism employment would be increased to 424,300 in the year 2029-2030 from 342,800 in 2011-2012. As the non-business tourism has grown in the Australian tourism sector so that the non-business tourism is similarly changing in the employment in the tourist industry of Australia (Anne, 2011). As per the report of the Australian Tourism Sector, the projected growth of the tourism sector in Australia concerning employed persons would be reached to 656,200 in the year 2029-2030. Research questions and hypothesis: Problem statement The employment rate in the Australian tourism sector has increased. However, the employee retention margin is falling simultaneously. Research questions: What is the current employment growth of the Australian Tourism Sector? In which states of the country is developing more with the current tourism employment growth? What is the relationship between the current employment growth and the Australian Tourism Sector? What are the strategic initiatives to improve the current employment growth of the Australian Tourism Sector? Hypothesis: H0: The Australian Toursim sector is generating more employment. H1: The Australian Toursim sector is not generating more employment. Operational definitions and measurement: The scholars have tried to produce proper justification regarding the two major variables of the current research context, which is increased employment and the Australian Tourism Sector. Thus, the industry growth of the Australian Tourism Sector is helpful to measure the dependent and independent variables of the current research context. Research methodologies: Data collection and analysis: Sampling techniques: The sampling process is comprised of the probability and non-probability sampling process (Freshwater, 2007). The researchers would consider both the primary and the secondary data collection methods to collect the opinions of its chosen respondents. In the current proposal, the researcher would plan to consider the qualitative approach for which the non-probability sampling process would be considered. The secondary details would be collected from the sources like the journals, books, govern sites and the corporate details. However, the primary responses would be received through the qualitative approach. The researcher would consider 6 supervisors from the Australian tourism agencies to collect relevant information on the present research subject. According to Thomas (2015), the feedbacks of the chosen respondents (the supervisors) would be descriptive in nature, thus, cannot be quantifiable. Therefore, the information would be kept in the similar descriptive format collected from the supervisors. Moreover, the primary purpose of selecting the supervisors is gathering the accurate information regarding the employment rate in the Australian tourism industry. The advisors scrutinise over the specific concept. Therefore, the possibility of data manipulation would be comparatively less, and thus, the study can reach towards an authentic conclusion. Method of analysis: Garcilln and Ezcurra (2011) mentioned that the qualitative responses are analysed through the MS Excel and the qualitative details in the descriptive format. The responses received from the supervisors would be evaluated in the descriptive format. The feedbacks of the supervisors would be collected in a narrative manner, thus, it cannot be elaborated with any figurative format. Moreover, the opinions of the supervisors would be analysed through the managerial transcripts. Each of the supervisors would be allotted with the open-ended questions, where the supervisors would suggest providing the precise and accurate answers. The answers would be rated with a certain number to understand the estimated employment rate in the Australian tourism sector. Research process: The research process is evaluated with the support of the time frame: Time frame Topics Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Introduction Illustrate the aim and objectives of the study Collection of the secondary data Determination of the research Methodology Accomplish quantitative and qualitative responses. Deduce the primary responses by triangulation process Objective linking and recommendation Table 1: Gantt chart (Source: self-developed) Expected outcomes: The growth in the tourism employment is developing robustly. The projection reflects that the effect of increased tourism directly affects the labour group of Australia, which is accelerating the intermediate production and transport services of the country. As a consequence, the profile of tourism employment changes to more highly qualified professionals in Australia. Conclusion: Considering the overall study, the tourism employment is predictable to propagate nationally by an average of rate of 1.4% per annum. In FTE terms the number of employed persons in this sector is increasing gradually and would reach to 656,200 in coming future. The leading industries in the Australia have taken the proper initiatives to hire more labour group for producing more better output in this tourism sector. Hence, the research hypothesis are completely aligned with the implications of the literature and the background of the study. Furthermore, more highly qualified professionals are required to foster the growth of the Australian Tourism Sector. References: Anne, S. (2011) Carnival Australia , Managing the Impact of Tourism, 2, pp. 30. Costa, C., Breda, Z., Malek, A. and Durao, M. (2013) Employment situation of tourism graduates working in and outside the tourism sector, GSTF International Journal on Business review, 3(1), pp. 141-146 Freshwater, D. (2007) Reading mixed methods research: contexts for criticism, Journal of Mixed Methods Research, 1(2), pp. 134-146 Garcilln, P. P. and Ezcurra, E. (2011) Sampling procedures and species estimation: Testing the effectiveness of herbarium data against vegetation sampling in an oceanic island, Journal of Vegetation Science, 22(2), pp. 273280 Hawkins, R. (2015) Managing ethical consumption in tourism, Tourism Management, 51(5), pp. 282284. Silec (2013) TOURISM EMPLOYMENT IN AUSTRALIA 201112 to 202930. Available at: https://www.tra.gov.au/documents/Tourism_Employment_Projections_FINAL_Oct13.pdf (Accessed: 17 August 2016). Thomas, J. A. (2015) Using unstructured diaries for primary data collection, Nurse Researcher, 22(5), pp. 2529 Weaver, D.B. and Lawton, L. (2006) Tourism management (Wiley Australia tourism). 3rd edn. Chichester, United Kingdom: Wiley, John Sons.

Ecology of Changing Planet for Degrowth Movement- myassignmenthelp

Question: Discuss about theEcology of Changing Planet for Degrowth Movement. Answer: What does a donkey have to do with the concept of degrowth? Francois Schneider is associated with the degrowth movement since its inception. He travelled across France with a donkey in 2004 while raising awareness about degrowth concept. By doing this, he received attention from the public and the media and thus he used this opportunity to spread word on degrowth (Demaria, Schneider, Sekulova Martinez-Alier, 2013). After his donkey tour, he and others founded Research Degrowth which is an academic organization that also organizes international degrowth conferences. Degrowth has since grown in to a frame for social movement which allows the actors to engage in collective action for example in anti-car, cyclists or pedestrian rights campaigns (Della Porta and Diani 2006). Compare and contrast degrowth and sustainable development. Use a table to list and compare key points. The founder of the degrowth movement is Nicholas Georgescu-Roegen whose main theme is departure from economy as the central societal value. Degrowth refers to the change to a less economy with lower production and less consumption. Degrowth suggests that sustainable economic growth will result to social and environmental collapse and thus it must be downscaled. The only way to prevent resources from getting depleted is by decreasing their flows. The countries that have exceeded their allowable ecological foot print should decrease their consumption (European Commission, 2010). Sustainable degrowth seems like a suitable alternative to sustainable development but for it to succeed, adequate planning needs to take place. It will be difficult for this concept to be accepted by societies thus the need for adequate planning and preparation. For example, degrowth will mean a reduction in GDP for countries which might lead to increase in unemployment unless other initiatives have been put in place (Alier, 2009). Degrowth has the disadvantage of confronting current powers who may be unwilling to consider a no growth policy like governments and private sector leaders (European Commission, 2010). Sustainable growth pushes for an ecological transition where the use of energy and materials use is lowered and a decrease in human appropriation of net primary production. This is also an opportunity to restructure the social institutions. The world population also needs to be controlled to reduce pressure on the resources (Alier, 2009). Degrowth deals with the crisis not handled by sustainable development like loss of cultural diversity, the crisis of political representation, the crisis of meaning, the multidimensional movement of degrowth being successful in regenerating some debates that were stuck in the previous decades (Alier, 2009). Sustainable development on the other hand addresses environmental concerns while promoting economic growth. Sustainable development means economic growth that is environmentally sustainable (World Commission on Environment and Development, 1987). It involves meeting the current generation needs without affecting the future generations ability to meet theirs regarding use of the natural resources and waste. It is a balance where human beings meet their needs while taking care of the ecosystem and not destroying the diversity (Morelli, 2013). Meaningful sustainability focuses on balanced interaction between people and the environment they live in. Below is a comparison of sustainable development and degrowth. Figure 1: Sustainable development vs Degrowth Sustainable Development Degrowth 1 Opens up space for negotiation and discussions over relationship between the environment and development Challenges how this negotiation space is functioning 2 Promoting economic growth which addresses environmental concerns Less economy, lower production and less consumption. 3 Economic growth that is sustainable Downscale the economy as economic growth will lead to social and ecological collapse 4 Use resources to meet current needs without compromise of future generation to meet theirs Decrease resource flows as the only way to ensure they are not depleted 5 Sustainable use of resources Decrease consumption in countries that have exceeded their allowable ecological foot print 6 Sustainable means of production for example use of sustainable sources of energy like solar Change production and the consumption patterns 7 Nations are requested to commit to sustainable measures and is regulated It is democratic meaning it is voluntary and participatory Is ecosystem fragility a term that can be found in Folke et al. (2004)? If not, what terms would Folke use to describe a fragile ecosystem? (worth 10 points) A fragile ecosystem would be described as one that does not have resilience. The resilience of the environment can be eroded and its self repairing capacity should therefore not be taken for granted therefore the ecosystem needs to be actively strengthened in order to support social and economic development (Folke, et al., 2004). Ecosystem resilience can be described as the amount of disturbance that an ecosystem can experience before it changes its state. It can also be described as ability of the ecosystem to absorb disturbance and reorganize so that it retains similar functions or structure and identity. b) Apparently, Folke et al. (2004) believe that all ecosystems are potentially fragile when certain conditions exist. Explain what conditions should be measured/monitored over time in order to determine if an ecosystem is fragile. (worth 10 points) The conditions that need to be measured to determine if an ecosystem is fragile include vigor, resilience and organization. Vigor is measured from empirical measures that quantify the magnitude of input available to an ecosystem (GPP) or the economic activity of an ecosystem which is measured in dollars per unit time. Organization is more difficult to quantify as it requires measuring diversity and the magnitude of system components and their exchange pathways in between them. Resilience is measured using a ratio of magnitude of stress and recovery time (MS/RT) (Costanza Mageau, 1999). c) Sometimes ecosystems are described as being stable and healthy. What key variables need to be measured and over what timeframe must these things be assessed before we can conclude that an ecosystem of any type is stable and healthy? Provide examples. (worth 10 points) A healthy and stable ecosystem is one that is sustainable meaning it has the capacity to maintain its structure and function even when faced by external stress over time(Costanza Mageau, 1999). A healthy system possesses resilience to survive small disturbances and the time it takes to recover from that stress. Table 1 below shows the three components of system heath and concepts and measurements in different fields. Table 2: Components of vigor, organization and resilience measurements in various fields. Source: (Costanza Mageau, 1999). Measuring resilience is difficult as it means being able to predict the dynamics of a system under stress. Recovery time (RT) can be used to measure the time a system takes to recover from stress. Maximum magnitude of stress (MS) can be measure by steadily increasing the amount of simulated stress until the system changes to a new steady state and record the amount of stress that caused the change. The overall measure of stress will then be found from the ratio MS/RT. This is shown in the figure below, incorporating the two measures of resilience integrated in to one quantitative measure. Figure 3: Two components of resilience combined in to a quantitative measure Identify characteristics that make an ecosystem resilient. (worth 10 points) The characteristics of a resilient ecosystem include the ability to withstand disturbances before shifting to a different state. A resilient ecosystem is able to withstand disturbance and can reorganize and retain its function, identity and structure. It is that ability of the ecosystem to reorganize after disturbances and change and its renewal. Resilience shows the degree to which an ecosystem is able to self organize and to what extent the system will increase capacity to learn and adapt. A resilient system is able to maintain its structure and behavior pattern while faced with stress (Costanza Mageau, 1999). Question 4. Describe at least one modern agricultural practice that the authors claim has resulted in i, ii, iii as noted in the above quote. Clearly explain what the practice is and what it does that contributes to i, ii, iii. (worth 15 points) One modern agricultural practice is the use of chemical pesticides and insecticides which is used to control pests and thus reduce crop losses. However, this usually affects the organisms population and the species stability in the ecosystem. Their intensive use interferes with natural mechanisms thus loss of diversity of plants and insects and alters the composition of species (Mishra, et al., 2015). The use of pesticides excessively reduces the population of the pests and predators but will also lead to increase of other species of pests. It also affects other cross pollinator species like honey bees and wild bees. It also makes crops reliant on the artificial treatments thus making insects develop stronger resistance to the plant defense mechanisms. The number of insecticide resistant insects has increased which may threaten plants and other insect species and also their predators (Mishra, et al., 2015). References Alier, J. (2009). Socially Sustainable EconomicDe?growth. Development and Change 40(6): 10991119. Costanza, R. Mageau, M. (1999). What is a Healthy Ecosystem? M. Aquatic Ecology (1999) 33: 105. Della Porta, D. and Diani, M. (2006). Social Movements: An Introduction, 2nd edn. Oxford: Blackwell. Demaria, F., Schneider, F., Sekulova, F. Martinez-Alier, J. (2013). What isDegrowth? From an Activist Slogan to a Social Movement. Environmental Values 22 (2013): 191215 European Commission, (2010). Sustainable De-Growth: An Alternative to Sustainable Development? European Commission Dg Environment News Alert Service Folke, C. et al. (2004). Regime Shifts, Resilience, and Biodiversity in Ecosystem Management. Annu. Rev. Ecol. Syst. 35:557-581. Gheorghic?, A. (2012). The Emergence of La Dcroissanse. CES Working Papers, IV (1), Ia?i, Romania: Centre for European Studies, Alexandru Ioan Cuza University. Retrieved October 10 from: https://ceswp.uaic.ro/articles/CESWP2012_IV1_GHE.pdf Mishra, M. et al. (2015) Ecological Turmoil in Evolutionary Dynamics of Plantinsect Interactions: Defense to Offence. Planta 242: 761.Retrieved October 10, 2017 from: https://link.springer.com/article/10.1007/s00425-015- 2364-7/fulltext.html Morelli, J. (2013). Environmental Sustainability: A Definition for Environmental Professionals.Journal of environmental sustainability,1(1), p.2. World Commission on Environment and Development. (1987). Our Common future. Oxford: Oxford University Press.